Gender Image: Meaning, Social Expectations, and Media Influence
Gender image is the social or personal picture associated with a gender, shaped by appearance, behavior, media, roles, and cultural expectations.
Gender Characterization: Meaning, Stereotypes, and Media Use
Gender characterization examines how people and fictional characters are developed through gendered traits, roles, appearance, behavior, and relationships.
Gender Portrayal: Meaning, Media Images, and Stereotypes
Gender portrayal describes how genders are depicted in media, art, advertising, and public communication—and whether those depictions are fair or stereotypical.